Moving ambitious leaders from being the disrupted to being the disruptors.
THE PROMISE
With over 30+ years of experience as a creative thinker and disruptor, Will Hammond shares everything he knows about creativity and how to use it to rewrite the rules. His unique storytelling and simple yet powerful Backward Brilliance framework will empower the audience to become tomorrow’s innovators, change agents, and thought leaders.
THE VALUE
A priceless framework for game-changing ideas.
The most powerful tool in business is a well-executed idea. It can change fortunes, right previously doomed ships, reinvent categories, or save millions in costs.
But somewhere along the line, HOW to be creative was incorrectly assigned as a talent. Creativity is NOT a talent, it’s a skill, and Will fiercely believes that anyone can learn it.
His mission is to empower his audiences with the repeatable, proven, yet simple framework he used to help companies around the world make billions of dollars, along with the confidence-boosting mental tricks needed to get there. As AI levels the playing field, creativity will be THE skill ambitious leaders need to drive seismic growth, equity, and success.
PRESENTED AT…
Adobe
Guinness
HP
Audi
Bowers & Wilkins
Canadian Tourism Commission
VISA Inc.
Wells Fargo
Polk Audio
Epson Printing
Dell Computing
Oracle
Emerald Nuts
Amstel Lager
Adobe Guinness HP Audi Bowers & Wilkins Canadian Tourism Commission VISA Inc. Wells Fargo Polk Audio Epson Printing Dell Computing Oracle Emerald Nuts Amstel Lager
A left-brained thinker in a right-brained world.
THE CREATOR
As a fifteen-year-old in South Africa, Will had to ban himself from reading Fast Company before bed. The stories of innovation left him too energized to sleep. Today, that same obsession fuels his work as a veteran creative leader, speaker, and trainer. While many are compensated for general business acumen, Will is paid to generate the specific, high-impact ideas that move markets.
Identifying as a "left-brained thinker in a right-brained world," Will possesses a unique superpower: identifying the creative triggers that drive the most significant operational change. His Backward Brilliance framework, developed over a lifetime of hard-earned lessons, has enabled him to generate billions in revenue for over 100 global brands, earning countless top innovation awards along the way.
For Will, this isn’t just a job; it’s a mission to democratize creativity. On stage, he gives 110%, holding nothing back because he knows that when businesses apply true creativity, the results are unimaginable, talent thrives, retention rises, and unshakable cultures are created. Will brings the experience to make it happen and the passion to make it matter.
THE KEYNOTES
3 different challenges, 3 transformational keynotes.
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In an increasingly challenging and demanding world, it takes bold ideas to break the status quo and create significant change. New ideas, new perspectives, and new actions are needed to elevate a company beyond incremental growth, the competition, and the category.
If you’re a company in decline, have aspirations for becoming a challenger brand, or need to meet investors’ increasingly impossible expectations, this is for you.
In this keynote, Will will share his proven, repeatable Backward Brilliance creativity framework, so you can unlock new ideas, improve problem-solving, AND drive long-term equity while solving today’s challenges.
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AI is flattening the leadership playing field. Tomorrow’s leaders will be those who can push the world forward, bring new ideas, and harness the power of AI rather than merely adopt it.
In this keynote, Will Hammond shares his proven, actionable Backward Brilliance framework for elite creative thinking that will leave participants with the clarity and skills they need to outthink, out-create, and outperform in an AI-saturated world.
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Big ideas can come from anywhere. There’s no reason why they shouldn’t come from anyone in any audience. After all, creativity isn’t a talent; it’s a way of thinking and behaving.
In this keynote, Will shares the proven, repeatable framework he used over a 25+ year career to create ideas that transformed categories, brands, and even a country.
THE KEYNOTES
Three different challenges, three impactful keynotes.
Success is determined by how we begin. The more focussed the direction, the more energy will go into creating that success.
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Unlock seismic growth with the last legal edge in business.
In an increasingly challenging and demanding world, it takes bold ideas to break the status quo and create significant change. New ideas, new perspectives, and new actions are needed to elevate a company beyond incremental growth, the competition, and the category.
-
AI is flattening the leadership playing field. Tomorrow’s leaders will be those who can push the world forward, bring new ideas, and harness the power of AI rather than merely adopt it.
In this keynote, Will Hammond shares his proven, actionable Backward Brilliance framework for elite creative thinking that will leave participants with the clarity and skills they need to outthink, out-create, and outperform in an AI-saturated world.
-
Big ideas can come from anywhere. There’s no reason why they shouldn’t come from anyone in any audience. After all, creativity isn’t a talent; it’s a way of thinking and behaving.
In this keynote, Will shares the proven, repeatable framework he used over a 25+ year career to create ideas that transformed categories, brands, and even a country.
AWARDS SHOW RECOGNITION
Cannes Lions Awards
The One Show
D&AD Awards
The Effies
Communication Arts
The Clio Awards
Cannes Lions Awards The One Show D&AD Awards The Effies Communication Arts The Clio Awards
Will’s framework brought a much needed injection of energy to the team. The quality of work immediately improved.
Michael McCole: Senior Director Marketing, Masimo Technologies
THE IMPACT